SERVICES / 04
Analytics
Make campaign and website data clear enough to support decisions.
CONTACTOVERVIEW
Analytics
Measurement starts by defining what the business needs to understand. We set tracking priorities, campaign parameters and tag management, then use GA4 and reported results to help teams interpret activity and make informed decisions.
Fragmented measurement
Create consistent tracking and reporting so activity can be interpreted across channels and touchpoints.
INCLUDED SERVICES
Capabilities
- 01
UTM parameters
Using UTM parameters to accurately track campaign traffic and marketing performance.
- 02
Pixels & tracking codes
Implementing and maintaining agreed measurement tags and platform tracking for campaign and website measurement.
- 03
Google Analytics (GA4)
Analyzing website traffic and user behavior through Google Analytics to support better decisions.
- 04
Google Tag Manager
Using Google Tag Manager to organize and manage website measurement tags.
- 05
Tracking strategy
Designing a tracking framework that ensures reliable data and clear performance insights.
RESULTS / PROOF
PROJECT IMPACT
RELATED CASE STUDIES
Related work
MySun Heating
MYSUN INCREASED ONLINE SALES REVENUE BY 64%
Driving e-commerce growth through market research, performance tracking, and a multi-channel PPC strategyVIEW PROJECTCONTACT