Performance Advertising

Setting up campaigns with the right structure, targeting and tracking from the start.

CONTACT

Performance Advertising

Advertising decisions depend on aligned audiences, creative, budgets and measurement. We structure campaigns, test messages and formats, monitor reported results and adjust activity against the agreed objective.

Spend without clear learning

Align audience, creative, budget and measurement so campaign decisions can be reviewed against results.

Capabilities

  1. 01

    Audience research

    Identifying the right audiences through data, insights and behavioral analysis.

  2. 02

    Campaign setup

    Setting up campaigns with the right structure, targeting and tracking from the start.

  3. 03

    Budget management

    Allocating and reviewing spend against campaign priorities and reported results.

  4. 04

    Conversion tracking and reporting

    Tracking conversions and reporting results to clearly measure campaign performance.

  5. 05

    Campaign optimization

    Reviewing campaign performance and adjusting targeting, creative, placements and budgets when needed.

  6. 06

    Creative testing

    Testing different creative formats and messages to find what performs best.

  7. 07

    Advertising strategy

    Defining campaign objectives, audience priorities, channel roles and measurement before launch.

PROJECT IMPACT

48 M+IMPRESSIONS DELIVERED
5.33 M+USERS REACHED
13KEY MARKETS

Related work

Let’s see what we can build together.

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