13 / EGGER

EGGER MULTI-MARKET CAMPAIGNS

EGGER wood-based materials campaign visual

OVERVIEW

COORDINATING REGIONAL GROWTH ACROSS 13 MARKETS

EGGER is one of the world’s leading producers of wood-based materials. Across Southeast Europe, differing market dynamics called for communication that was locally relevant while remaining consistent with the global brand.

CHALLENGE

Challenge

EGGER sought to strengthen its presence across 13 regional markets, introduce new products and help sales partners grow locally. The challenge was to coordinate that work without losing the relevance each market required.

APPROACH / SOLUTION

Approach / Solution

Campaigns combined Meta and Google according to their roles in the customer journey. Visually driven Meta activity built reach, visibility and engagement. Google activity addressed active search intent and reinforced EGGER’s presence during consideration.

SERVICES

Performance Advertising

RESULTS

Results

The integrated approach brought greater visibility and consistency across Southeast Europe and supported new-product introductions in diverse local markets. Engagement improved, while the campaigns supported the commercial performance of regional partners.

IMPACT

PROJECT IMPACT

48 M+

IMPRESSIONS DELIVERED

5.33 M+

USERS REACHED

KEY MARKETS

VISUALS

EGGER regional campaign creative collection

EGGER campaign visual displayed on a phone

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