11 / Badel 1862

ELEVATING BRAND AWARENESS AND SALES FOR BADEL 1862

Badel 1862 premium gifting campaign hero image

OVERVIEW

REACHING A PREMIUM AUDIENCE AT PEAK DEMAND

Badel 1862 identified LinkedIn as a relevant channel for its premium gifting offer during the holiday shopping season. The platform’s professional audience, described in the public case as having above-average purchasing power, gave the brand an opportunity to connect seasonal product interest with targeted advertising.

CHALLENGE

Challenge

Reach a relevant professional audience during peak seasonal demand and turn greater brand visibility into commercially relevant action for Badel 1862’s premium gifting offer.

APPROACH / SOLUTION

Approach / Solution

Run a targeted LinkedIn Ads campaign shaped by audience context, holiday timing and gift-oriented messaging. Segment the audience, adapt messages to the platform and purchasing occasion, and optimize the campaign throughout its defined seasonal window.

SERVICES

RESULTS

Results

The public case reports more than 146,000 impressions, a 1.09% CTR described as nearly twice the LinkedIn benchmark, and a $0.75 CPC described as significantly below the industry average. It provides no separate sales total or revenue measure.

IMPACT