06 / HomeExchange

SCALING HOMEEXCHANGE ACROSS 18 MARKETS AND 13 LANGUAGES

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OVERVIEW

TURNING GLOBAL GROWTH INTO LOCALIZED PERFORMANCE

HomeExchange needed a performance-focused digital approach capable of supporting international expansion while keeping communication locally relevant in each target market. The objective was not only to reach travelers across multiple regions, but to do so with creative, messaging, and campaign structures adapted to local audiences.

Our work focused on performance-driven Facebook advertising supported by localized creative, dedicated landing pages, audience targeting, and continuous optimization. By combining cultural adaptation with rigorous campaign management, the project built a scalable acquisition model across multiple international markets.

CHALLENGE

Challenge

The main challenge was to scale campaign performance internationally without losing local relevance. Expanding across many markets and languages required precise targeting, adapted messaging, conversion-focused landing pages, and a structure that could test and optimize a high number of campaign variations efficiently.

APPROACH / SOLUTION

Approach / Solution

We developed and managed a performance-oriented campaign system built around localized execution. This included market-specific creative adaptation, campaign setup, targeting refinement, funnel thinking, and ongoing optimization based on performance data.

In parallel, we supported the campaign ecosystem with dedicated landing pages, conversion tracking, reporting, and continuous iteration. This allowed HomeExchange to test a large number of variants and improve results while maintaining strategic consistency across markets.

SERVICES

RESULTS

Results

The project delivered strong international performance, helping HomeExchange activate 18 markets globally and localize campaigns across 13 languages. Through a structured testing and optimization approach, the work achieved a reported 691.66% return on ad spend, demonstrating the effectiveness of localized performance marketing at scale.

IMPACT