27 / Gnijezdo

GNIJEZDO.HR ENTRY TO E-COMMERCE SUCCESS

Furniture room with upholstered chair, sofa and tables

OVERVIEW

Introducing Dutch furniture brands to the Croatian market

Gnijezdo.hr sought to bring premium Dutch furniture brands, including Zuiver, Dutchbone and Woood, to Croatian buyers. The work aimed to increase sales and establish the webshop as a trusted destination for design-led furniture in a competitive e-commerce market.

CHALLENGE

Challenge

Gnijezdo.hr needed to build awareness and trust for its furniture offer while converting interest into webshop sales in a competitive market.

APPROACH / SOLUTION

Approach / Solution

The campaign combined product-led visual storytelling with social and shopping advertising. Facebook and Instagram activity used Shopping Ads, Collection Ads and Stories, with audiences segmented by demographics, interests and location. The plan covered awareness, retargeting and conversion.

SERVICES

RESULTS

Results

The public case reports strong commercial performance through Facebook and Instagram, increased awareness among Croatian furniture buyers, and the three Project Impact figures listed below.

IMPACT