10 / Synevo

STRENGTHENING SYNEVO’S BRAND PRESENCE

Synevo case study: diagnostic laboratory microscope and gloved hands

OVERVIEW

BUILDING BRAND EQUITY THROUGH SOCIAL MEDIA

Synevo Croatia is part of Medicover, an international healthcare and diagnostic service provider. As the company entered a local market where awareness of private diagnostic services was still developing, trust was central to audience decisions. The project aimed to strengthen the brand, raise awareness of diagnostic services, and establish a foundation for sustained growth.

CHALLENGE

Challenge

Build recognition and trust for Synevo while increasing awareness of its diagnostic services in a developing private diagnostics market.

APPROACH / SOLUTION

Approach / Solution

Plan monthly campaign and social media themes around seasonal demand, relevant services, and audience needs. Use educational communication across Facebook and LinkedIn to build trust, alongside targeted Meta advertising to promote key services and encourage action.

SERVICES

RESULTS

Results

The source reports increased brand visibility and recognition, greater awareness of key diagnostic services, and 87.5% higher engagement through relevant educational content.

IMPACT

PROJECT IMPACT

260 %

LIFT IN IMPRESSIONS

297 %

YOY GROWTH IN LANDING PAGE VIEWS

320 %

INCREASE IN WEBSITE CLICKS

VISUALS

Synevo social media campaign examples in a portrait composition

Synevo social media campaign examples in a landscape composition

MORE WORK