07 / VERN

SCALING STUDENT ACQUISITION FOR VERN

People walking past a red VERN sign on a glass building

OVERVIEW

CONNECTING DEMAND AND LONG-TERM RELEVANCE

VERN operates in a competitive education market. The objective was consistent annual growth across undergraduate, graduate, and lifelong learning programs while strengthening its position as a modern institution. Inspiration combined performance marketing for demand generation with brand communication for longer-term relevance.

CHALLENGE

Challenge

Reach prospective students across different education programs while maintaining visibility and relevance throughout their decision-making journey.

APPROACH / SOLUTION

Approach / Solution

Search Engine Marketing addressed high-intent searches for education programs. Meta and YouTube supported awareness, while Google Display Network extended reach and visibility. The channels were aligned with user intent.

SERVICES

Performance Advertising

RESULTS

Results

The public case reports 10% annual growth, 236,700 impressions, and a 1.57% CTR. The strategy combined short-term demand generation with longer-term brand communication.

IMPACT