14 / MySun Heating

MYSUN INCREASED ONLINE SALES REVENUE BY 64%

OVERVIEW

BUILDING A SCALABLE E-COMMERCE GROWTH SYSTEM

MySun, a brand of electrical heating products developed by Slovenian company Koop, was expanding in Croatia and Slovenia. In a category shaped by high-involvement decisions and complex specifications, the objective was to increase online sales while building a scalable foundation for long-term e-commerce growth.

CHALLENGE

Challenge

Customers needed to understand complex electrical-heating products before purchasing. The challenge was to educate them, reduce decision friction, and turn demand in the Croatian and Slovenian markets into online revenue.

APPROACH / SOLUTION

Approach / Solution

Market research, competitive analysis, audience segmentation, and benchmarking informed the channel strategy. Google Analytics, Meta Pixel, and UTM parameters supported measurement and ongoing optimization. Conversion-focused educational content simplified the products, while campaigns across Google, YouTube, Meta platforms, and the Midas network reached customers throughout the buying journey.

SERVICES

RESULTS

Results

The integrated approach increased online sales revenue by 64% within one year. The source also reports improved conversion rates through optimized messaging and content, and expanded digital reach and performance across channels.

IMPACT

PROJECT IMPACT

64 %

INCREASE IN ONLINE SALES REVENUE

within one year

345.760

IMPRESSIONS

4567

CONVERSIONS

VISUALS

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