DRIVING DIRECT BOOKINGS FOR SUN GARDENS DUBROVNIK

In luxury hospitality, every direct booking strengthens the relationship between the resort and its guests while reducing reliance on third-party booking platforms. For Sun Gardens Dubrovnik, the challenge was to expand visibility in key international markets, reach high-value travelers with strong purchase intent and convert that demand into more direct bookings while maintaining an efficient acquisition funnel.

We structured the acquisition strategy around the way travelers move from discovery to booking. Google Display Network generated initial demand, Performance Max expanded reach and optimized performance across channels, while Search campaigns captured high-intent users already closer to booking.

Campaigns ran across the United States, Ireland, Great Britain, Germany, Austria and Switzerland, supported by audience targeting and segmentation, conversion tracking, reporting, continuous performance optimization and digital creative.

The campaign system increased qualified traffic from target markets and translated that demand into measurable booking performance. Sun Gardens achieved an 84% higher return on ad spend and a 31% inquiry-to-booking conversion rate, while organic search traffic increased by 28%.