05 / Labud

SCALING CONTENT TO 34M+ VIDEO VIEWS

Hand holding a phone displaying a grid of Labud social videos against a blue background.

OVERVIEW

BUILDING LABUD TV AS A CROSS-PLATFORM CONTENT SYSTEM

Labud is one of the most established names in the cleaning category, built on more than eight decades of consumer trust. But in an attention-driven digital environment, brand heritage alone is not enough. Labud needed to remain relevant to new generations while strengthening engagement and supporting the performance of its key products.

We developed Labud TV — a unified video-first content system built around one core creative approach and adapted across Facebook, Instagram, YouTube and TikTok. Instead of treating each platform as a separate communication channel, the strategy created a consistent brand voice while allowing the content to remain relevant to different audiences and formats.

CHALLENGE

Challenge

Labud had strong brand recognition and decades of market presence, but younger audiences increasingly consume brands through fast-moving digital and social content. The challenge was to translate that established brand equity into communication capable of competing for attention in contemporary media environments.

The goal was not simply to increase reach, but to build stronger engagement, expand the audience and support sales of key products while keeping Labud culturally relevant and recognizable across generations.

APPROACH / SOLUTION

Approach / Solution

We structured the strategy around high-frequency video content and cross-platform distribution. Content planning, video production, editing and post-production were integrated into a single system, allowing one central creative idea to be adapted efficiently to different formats and audience behaviours.

The content was distributed across Facebook, Instagram, YouTube and TikTok and supported by social media strategy, campaign setup, advertising strategy, paid social promotion and digital design. This combination gave Labud a continuous digital presence while connecting brand storytelling with measurable distribution and performance.

SERVICES

RESULTS

Results

Labud TV generated more than 34 million cross-platform video views, increased content interactions by 70.8% and delivered 50.77% year-over-year growth in video views. Labud also secured the #1 sales position for Čarli and Sanitar, while the project earned finalist status at the MIXX Awards Croatia 2024 in the Viral and Best Social categories.

IMPACT