09 / ELGRAD

TURNING AWARENESS INTO REVENUE FOR ELGRAD

ELGRAD kitchen interior with a central island

OVERVIEW

CONNECTING CONTENT, ENGAGEMENT AND CONVERSION

ELGRAD supplies interior design materials in a competitive, visually driven regional market. Its digital program connected social media, video and performance advertising so that discovery and engagement could support commercial outcomes. Activity spanned Croatia, Bosnia and Herzegovina, and Austria. Content ran across Facebook, Instagram, YouTube and TikTok, alongside targeted Meta and Google campaigns.

CHALLENGE

Challenge

Increase visibility while connecting digital discovery and inspiration with engagement and conversion in a competitive interior materials market.

APPROACH / SOLUTION

Approach / Solution

Build a coordinated program in which social media supports brand and sales communication, video leads storytelling, and performance advertising supports conversion. Use educational and inspirational content across the named social platforms, with targeted Meta and Google campaigns.

SERVICES

RESULTS

Results

The public case reports more than 25 million cross-platform video views, 286% higher engagement rates, and an 87% lift in organic content interaction.

IMPACT