08 / Ljubičić Tennis Academy

GAME, SET, SEO: LJUBIČIĆ TENNIS ACADEMY

Ljubičić Tennis Academy search and advertising campaign hero

OVERVIEW

BUILDING INTERNATIONAL DEMAND THROUGH SEARCH AND PERFORMANCE

Ljubičić Tennis Academy operates in a premium category where credibility and intent-based discovery matter. The challenge was to turn the authority associated with Ivan Ljubičić’s playing and coaching career into measurable demand and a steady flow of qualified leads. The acquisition strategy targeted audiences in the US, UK, Germany, Austria and Switzerland.

CHALLENGE

Challenge

The academy needed to reach prospective customers across several international markets and convert its established credibility into consistent, measurable demand.

APPROACH / SOLUTION

Approach / Solution

Google Search campaigns addressed high-intent queries. Display and Performance Max extended reach, supported demand generation and remarketing, and reinforced the academy across target markets. SEO supported organic discovery over time. The campaigns were continually refined using CTR, CPC, conversion rate and cost-per-acquisition data, alongside conversion tracking, reporting, audience segmentation and digital design.

SERVICES

RESULTS

Results

The legacy case reports a 65% increase in qualified leads, a 52% conversion rate and 44% growth in website traffic. It also describes improved international visibility and acquisition efficiency.

IMPACT

PROJECT IMPACT

65%

INCREASE IN QUALIFIED LEADS

52%

CONVERSION RATE

44%

GROWTH IN WEBSITE TRAFFIC

VISUALS

Ljubičić Tennis Academy campaign visual 01

Ljubičić Tennis Academy campaign visual 02

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